Blue Ocean Strategy Buyer Utility Map. The blue ocean strategy buyer utility map is a grid Across the top on the horizontal axis is the Buyer Experience Cycle the steps that make up the lifecycle of the product Creating a buyer experience cycle is a subproject on its own detailed in a different post In the first column on the left are the Value Utility Levers.
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Before we dive into the buyerutilitymap let’s understand how it fits into BlueOceanStrategy Now you’ve researched and vetted possible blueocean strategies you’ve batched the common pain points of noncustomers and you’re ready to figure out how to execute the strategy This comes down to the business model – the nuts and bolts.
The BuyerUtilityMap highlights the pain points buyers face in your industry and helps you see the opportunities to unlock exceptional utility A full explanation of how to plot the buyerutilitymap is given in Chapter 8 of BLUEOCEAN SHIFT Work with the same tool online using BlueOcean Studio™ a digital collaborative workspace Work.
PLOTTING YOUR BUYER UTILITY MAP blueoceanstrategy.com
The Buyer Utility Map developed by Chan Kim and Renée Mauborgne helps to get managers thinking from a demandside perspective It outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service.
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Blue Ocean Strategy Basics Buyer Utility Map
BUYER UTILITY MAP Blue Ocean Strategy
Blue Ocean Strategy Utility Map : Basics Buyer Innowiki
The blue ocean strategy buyer utility map is a grid Across the top on the horizontal axis is the Buyer Experience Cycle the steps that make up the lifecycle of the product Creating a buyer experience cycle is a subproject on its own detailed in a different post In the first column on the left are the Value Utility Levers.
